I included this project not as my best work, but as an example of adaptability and problem-solving. The two main challenges were the lack of assets, as we only had 6 standard product images instead of a commissioned photoshoot, and a 48-hour deadline for a mini launch campaign. Despite these constraints, we ( my art director and I) found creative solutions and delivered a vibrant, tech-inspired campaign with story-driven video ads, social content, and web assets. One social post from this campaign became one of Cannondale's top performing posts for two years running.