LAB71® is a brand-new sub-brand under the PON umbrella, it houses the most ultra-premium products from Cannondale. For this project, I constructed wireframes and designed a modular template using only 4-5 variable components. There was a strong focus on content, with careful consideration given to the overall user flow within the existing site. The goal was to create the feeling of a separate microsite, providing an immersive experience distinct from the current site.