I included this project not as my best work, but as an example of adaptability and problem-solving. The two main challenges were the lack of assets, as we only had 6 standard product images instead of a commissioned photoshoot, and a 48-hour deadline for a mini launch campaign. Despite these constraints, we ( my art director and I) found creative solutions and delivered a vibrant, tech-inspired campaign with story-driven video ads, social content, and web assets. One social post from this campaign became one of Cannondale's top performing posts for two years running.
Lightroom
Indesign
Photoshop
Print Production
Vans x Cannondale Social Video Campaign connecting athletes across sports