LAB71®

LAB71® is a brand-new sub-brand under the PON umbrella, housing the most ultra-premium products from Cannondale. For this conceptual project, I formulated wireframes and designed a modular template using 4-5 new modular components. There was a strong focus on content, with careful consideration given to the overall user flow within the existing site. The goal was to create the feeling of a separate microsite, providing an immersive experience distinct from the current site.